30th July 2007

$100k or more - Ultra Luxury Automobiles

posted in Spending wealth |

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There is a segment of the car market referred to as Ultra Luxury. Automobiles in this segment are sold for in excess of $100,000.

Long established luxury brands such as Rolls Royce, Bentley, Maybach, Aston Martin, and Maserati are to be found here. Many of these brands are owned by German car makers such as BMW and VW.

UHNWI’s have on average 8 cars which means they have invested around one million dollars. This is a conservative estimate as these luxury brands cost well in excess of the starting $100k.

Many UHNWI’s own high performance sports cars like Ferrari, Porsche, and Lamborghini as well as their saloons.

Some high end Super Luxury Motor Yachts have a section in the stern to carry a vehicle and one maker even includes a Rolls Royce Phantom in the price.

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